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Instagram Reels Strategy: What Marketers Need to Know

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Instagram Reels Strategy: What Marketers Need to Know

The last few years have seen a rise in video marketing, active us phone numbers due in part to the popularity of platforms such as Snapchat and TikTok. Reels is Instagram’s short-form video-based addition to that marketplace. Reels has an edge over Stories for two active us phone numbers reasons. First, the editing features (music, disappearing text, effects, etc.) of Reels offer more creative options than Stories. Second, live stories are shown only to people who follow you or those who tap on your Instagram profile to view your stories. Reels seem to be active us phone numbers shown to people in their feeds regardless of whether they follow you so the discoverability factor is high. Additionally, the preview of your reel remains in your feed, rather than active us phone numbers expiring.

If the algorithm can put your Reels content in front of the right audience and your content attracts the audience that you as active us phone numbers a marketer want to attract, Reels offers a huge opportunity. How to Use Music, Disappearing Text, and Effects in Instagram Reels Reels are short-form videos that are 15 seconds to 30 seconds in length. They live in your feed, allow comments, and active us phone numbers can be shared to your stories. Similar to regular Instagram feed posts, reels have a full caption that doesn’t allow live, clickable links but does allow hashtags. Elise recommends adding hashtags active us phone numbers to the first comment of each reel and its caption.


Reels can be made using music active us phone numbers selected from the music catalog within Reels on Instagram or using your own audio. The music catalog available for Reels differs based on the type of profile you have. Personal accounts have access to the full music library, as do creator accounts. If you active us phone numbers have a business account, you now Cpa Email list have access to copyright-free music. To search for music, simply tap the music note icon to open the music library and then type in the active us phone numbers title of a song, the name of an artist, or a mood. Tap on a song and you’ll see a floating bar you drag right or left to move through the song and find the segment you want to active us phone numbers use.

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