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Instagram Ad Targeting: 8 Valuable Audiences

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Instagram Ad Targeting: 8 Valuable Audiences

The first step toward improving your uae mobile phone directory Instagram ads targeting is knowing your audience’s awareness level. Are they hearing about your brand for the first time? Or are they already loyal customers Your target audience should fit into one uae mobile phone directory of these groups: Top of the funnel (TOFU): These prospects have a low level of awareness and may not have engaged much with your brand’s content yet. They might even be entering your conversion funnel for the first time. Demographic-, interest-, and behavior-based targeting often works best for TOFU prospects, uae mobile phone directory especially when you pair this audience with one of Instagram’s Awareness ad objectives.

Middle of the funnel (MOFU): uae mobile phone directory These Instagram users already know about your brand but need a bit more information about your services before considering a purchase. They’ve already interacted with your uae mobile phone directory brand, perhaps by watching a video, saving a post, or clicking through to your website. With remarketing audiences and Consideration ad objectives, you can successfully uae mobile phone directory retarget these prospects.

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Bottom of the funnel (BOFU): uae mobile phone directory These customers typically have purchase intent and are ready to book a service. They just need uae mobile phone directory a gentle nudge from your Cpa Email list ad campaign. Users who have already completed high-intent actions—such as filling out a lead form—are great candidates for this type of audience, especially uae mobile phone directory with a Conversion objective.

 

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