Many traditional companies may be able to evolve to some extent, but will face the greatest challenges in the field of culture. Culture, by definition, cannot be copied, which means that it can also give certain companies a unique, special kind of competitive power. Speed and flexibility are of great importance. A culture of experimentation is essential. The time when the management presented the outlined plan for the coming year during the New Year’s reception should really be over. In many cases, efficiency and flexibility are opposites. They don’t just go together. Flexibility should be key. Because today’s and tomorrow’s winners are above all flexible. For boardrooms, this is actually the main priority. Today’s leaders must make way for the ‘TikTok generation’. They must be enabled to directly influence important matters within the company. 21.
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How would you attack your company as a competitor? Virtually every market has competition, so in every market competitors will ask themselves how they can best attack you. If they want to grow faster than the market, it will have to come from somewhere. But, why not ask yourself this question? If you were to start a competitor tomorrow, how would you attack your own company? Knowing what you know now? The answer to that Kuwait Phone Number question could well be the idea of a new experiment, from which new actions and plans follow. That can lead to a new strategy. Or a completely new business model. Maybe even a new company. Sooner or later the competition will attack you anyway. Why not build the Airbnb that attacks your hotel yourself, instead of waiting for someone else to do it? 22.
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Why? Because many things cannot be predicted. Experimenting is not only a lot of fun, it is above all very effective. Many ideas and plans should no longer come from the management alone. It was not. By embracing experimentation in your culture, you also democratize the opportunity to really contribute. If everyone within the company has the opportunity to test with new propositions, prices and complete business models, everyone has the preconditions in their hands to be able to make a lot of impact with good ideas and actions. The data can clearly show what works and what doesn’t. Jeff Bezos (founder Amazon) is known for calling these types of decisions type 2 decisions . Many people within Amazon are able to make these kinds of decisions on a daily basis.