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Publishers In Measuring And Underset

Tracking cookies allow us, marketers and companies, to place cookies on external sites. This allows marketers to analyze the website behavior of visitors and respond to consumer demand. Analyzing behavior (data) generates a lot of extra revenue for companies. This way you can show the right advertisement at the right time to the right (potential) consumers in their search for a product or service. It is often thought that only marketers or companies benefit from this. That’s not quite the case. It is precisely by studying consumer data that companies can show more targeted and personal advertisements, instead of shooting with hail. This prevents noise and you as a consumer receive relevant advertisements tailored to your preferences. Fortunately, this is not true.

In Measuring And Underset

One of those options is server-side tagging , which we’ll explore further below. This just might become the new standard. 3. The Importance of Server Side Tagging The need for more privacy protections in digital marketing ensures that the market is in flux. More and more brands are choosing to keep data in-house, so that the consequences of the loss China Phone Number of tracking and targeting capabilities can be negated. For many SME webshops, a free plug-in is often sufficient, such as PixelYourSite. But for the large corporates, the challenge is greater and having their own server under management will become a serious consideration.

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Measuring And Underset

Schematic image of Google Analytics. Source: Google. Meta (the Facebook family) already took a step last year with the introduction of the so-called Conversion API, which somewhat ‘forces’ brands to enable server-side tagging. Don’t you? No problem. Advertising will still be possible, but your conversion campaigns will perform less well and your CPM will fly up! And if Meta takes the first step, the rest will follow. Google knows how to respond well to server-side tagging, by touting their Google Cloud Platform as the solution. For a few tens a month you rent a server where you can manage your own tags. It will be a challenge for brands to set up this new tagging infrastructure. For many SME webshops, a free plug-in is often sufficient, such as PixelYourSite. But for the large corporates, the challenge is greater and having their own server under management will become a serious consideration.

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