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The Importance of Server Side Tagging

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The Importance of Server Side Tagging

This danger arises because implicit assumptions based on profiles can lead to manipulation, whether intentional or not. Consumers can lose sight of the “world” (the rest of the offer). This trend can be exacerbated by the increasing influence of content marketing. Unfortunately, this raises the important question of which approach will win: consumer free will or bubble compulsion? This new campaign form will have a prominent place within Google Ads, so it will replace Smart Shopping . We tested Performance Max campaigns on four customers and the results are promising for webshops so far! First of all, we will explain what Performance Max means. Performance Max is a combination of display, video ads, text ads and Google Shopping and stands as a new type of advertising opportunity in Google Ads.

Importance of Server Side Tagging

Time will tell and much will depend on consumer awareness and a different view of privacy by governments. The government must intervene I can’t come to any other conclusion than that consumers online become victims of their own data and thus of a handful of tech giants. If governments do not intervene appropriately, and do Iran Phone Number not impose conditions on the use of that data, the consumer’s own free will, interests and needs are at stake.


Server Side Tagging

Forget fancy text ads, separate ad groups and manual bids, because Google takes over everything: and how! Developments Google Ads Google has caused quite a stir within Google Ads in recent years. In 2016 I reported that the introduction of Expanded Text Ads (see article from 2016) was a groundbreaking development within Google Ads. In retrospect this was just a ‘small thing’ and it was relatively quiet with adjustments in the following years. However, Google increasingly focused on ‘smart’ campaigns that – certainly in the first period – had varying and even worse results.

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