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The Impact Of This Is Not Always

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The Impact Of This Is Not Always

It is not for nothing that voice is at the top of the agenda at companies such as Google, Amazon and Apple. The current figures are already quite impressive: The Google Assistant now has more than 500 million(!) users all over the world. The Google Assistant is already built into more than 1 billion devices. On average, searches via voice search are therefore a lot longer. Google Assistant is already available in 30 languages, in more than 90 countries around the world. Messages are proving very popular with voice purchases. More than 20% of all voice purchases now consist of groceries.

Impact Of This Is Not Always

Voice is especially popular among teenagers. They simply grow up with it. More than 55% (!) of teenagers use voice search on a daily basis. 11.5% of smart speaker owners use it at least once a month to also transact. Until now, many open questions have been asked via voice (how, what and where). Google and Amazon on alert Voice puts all tech giants on edge. Google and Amazon are in a perfect position to become voice leaders. Due to the large Poland Phone Number amount of data that they already collect and process, their technology almost automatically becomes a bit smarter and more accurate every day. Because it becomes smarter and, above all, more accurate, more people will start using it.


Of This Is Not Always

Google may then no longer earn on a click, but, for example, based on a percentage of each purchase. Obviously there are both challenges and opportunities for advertisers. This underlines the importance of experimenting with this, so that you as an advertiser can be at the forefront of this development. 3. Video advertising continues to grow We watch less and less traditional television, but the use of online video continues to grow at a rapid pace. So you don’t have to be a visionary to realize that online video advertising is also benefiting from this change in consumer behaviour. Although Google still earns a large part of its money today from the well-known search ads, the company now derives a significant part of its revenue growth from YouTube ads.

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