The first step toward improving your Instagram ads uae telephone targeting is knowing your audience’s awareness level. Are they hearing about your brand for the first time? Or are they already loyal customers Your target audience should fit into one of these uae telephone groups: Top of the funnel (TOFU): These prospects have a low level of awareness and may not have engaged much with your brand’s content yet. They might even be entering your conversion uae telephone funnel for the first time.
Demographic-, interest-, and uae telephon behavior-based targeting often works best for TOFU prospects, especially when you pair this audience with one of Instagram’s Awareness ad objectives. Middle of the funnel (MOFU): These Instagram users already know about your brand but need a bit uae telephone more information about your services before considering a purchase. They’ve already interacted with your brand, perhaps by watching a video, saving a post, or clicking through to your website. With remarketing audiences and Consideration ad objectives, you can uae telephone successfully retarget these prospects.
Bottom of the funnel (BOFU): These uae telephone customers typically have purchase intent and are ready to book a service. They just need a gentle nudge from your ad uae telephone campaign. Users who Cpa Email list have already completed high-intent actions—such as filling out a lead form—are great candidates for this type of audience, especially with a uae telephone Conversion objective.