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How to Script Marketing Videos That Convert

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How to Script Marketing Videos That Convert

Using video to attract leads and customers? usa numbers list Wondering how to craft videos that persuade viewers to take action? In this article, you’ll discover how to script and produce usa numbers list social media videos that turn viewers into loyal fans and customers. How to Script Marketing Videos That Convert by Matt Johnston on Social Media Examiner. To learn how to optimize video to create emotional connections with your usa numbers list audience, read the article below for an easy-to-follow walkthrough or watch this video:

Why Emotional Triggers usa numbers list Are so Powerful in Marketing The real reason that anyone buys from you online has very little to do with you and everything to do with them. It’s empathy, feeling in others what you’ve felt yourself. And what’s fascinating is humans are biologically wired for this. Mirror neurons are programmed to signal us when we have an emotional identification usa numbers list outside of ourselves. That emotional identification is crucial because when people see their problems being solved, they can start to grab onto that. So if they think they’re going to usa numbers list get value out of your video, they’ll click into that content. But if you don’t make that value clear in the headline and hook, there will be no empathy and you won’t get the click.

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Don’t just list their pain usa numbers list points in relation to your product. People have busy lives and concerns that go beyond just the problem your product solves. You need to have a broader understanding of what your audience cares about in their lives. Once you’ve identified their pain points, Cpa Email list you can start to give usa numbers list your audience value in relation to them. If you’re selling a product or service, don’t just talk about the amazing features it offers. Instead, start by talking about what customers’ problems are, usa numbers list their feelings about those problems, and how those problems impact their lives.

 

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