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How to Reduce Wasteful Facebook Ad Spending

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How to Reduce Wasteful Facebook Ad Spending

To learn how to reduce wasteful spending on usa any phone number Facebook ads, read the article below for an easy-to-follow walkthrough or watch this video: When you’re looking at your Facebook ad reports, the sheer number of metrics can be overwhelming. I usa any phone number recommend focusing your attention on one main number, your cost per result. Beyond that, there are a few key metrics you can optimize to affect that usa any phone number result.

Start by jumping into Ads usa any phone number Manager to access your ad data. Click on the Columns drop-down menu on the right and select the Performance and Clicks report to see the key data you want to watch. Pro Tip: If needed, usa any phone number you can also select Customized Columns from that drop-down menu to add metrics into your report. Read this article to learn how to create custom reports in Facebook Ads usa any phone number Manager.


Look for the cost per result column. Your usa any phone number cost per result will vary based on the type of campaign you’re running and the objective. In this example, I’ve chosen a conversion campaign with the objective of leads. I was sending traffic to a landing page where Cpa Email list people could sign up for my usa any phone number webinar and Facebook would record the cost per lead. Improve your marketing confidence and accelerate your career. Get advanced marketing training and support in the Social Media usa any phone number Marketing Society!

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