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How to Optimize Your Instagram Ads Creative

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How to Optimize Your Instagram Ads Creative

Instagram passed the 1 billion user mark in 2020. all phone number list This huge milestone is a good reminder that despite being owned by Facebook, it’s a social all phone number list network in its own right. The Instagram user experience has some similarities to Facebook but there are key differences to keep in mind to ensure your ads perform at a high level. It’s easy for advertisers to forget to treatall phone number list  Instagram as a separate user experience. After all, Facebook’s ad platform lists Instagram as just a checkbox during ad setup. But thinking of Instagram as its own entity for ads is all phone number list worth your time and effort.

Instagram’s ad units don’t mirror all phone number list Facebook’s exactly so making the right changes can help your bottom line immensely. The users on Instagram tend to skew younger, with roughly a third falling into the all phone number list -34 age bracket so they may respond very differently to what you see on Facebook feed performance Instagram is also a visually focused platform, which creates two additional considerations. all phone number list The aesthetic that works on Facebook ads may not work as well on Instagram, and Instagram doesn’t emphasize text the way Facebook ads do.

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Now let’s look at the important all phone number list differences between Facebook and Instagram ad placements and what steps to take to integrate Instagram ads into your ad strategy Understand Instagram Ad Placements Instagram has three places your ads can show: Feed, Stories, and Explore. The feed is much like all phone number list Facebook, in that it’s Cpa Email list a user-controlled scroll experience Improve your marketing confidence and accelerate your career. Get advanced marketing training and support in the Social all phone number list Media Marketing Society!

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