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How to Measure Social Media Marketing Performance

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How to Measure Social Media Marketing Performance

So it’s clear that social media is here to stay, and accountable canada mobile number programs must be created to deliver performance and ROI. Here are 3 steps to help you get started: Define Key Performance Indicators (KPIs) and Measure Against Them In order to hold any marketing channel accountable, there first must be a canada mobile number framework of metrics that can betracked, compared to a benchmark (industry or prior program performance) and analyzed over time. Social channels are no different. When looking to assign accountability to social programs, the first canada mobile number step is to define KPIs and measure against them. The three key components to track are:

Expanded Reach to New Audience canada mobile number Reach refers to the additional impressions that social channels provide to a program. Reach addresses the first value of social media marketing: tapping into the power of the social web to engage previously unreachable prospects to your brand message. In canada mobile number addition, reach through social channels increases a brand’s credibility as new consumers touched by social programs are being introduced by their peers or other respected “voices” on the social web. For example, the impact of a consumer seeing a friend recommend a brand as a canada mobile number result of a social program is much greater than seeing a static ad from the brand.

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Influencer Sharing Behavior Influencers canada mobile number (a.k.a. customers advocating for your brand) are essential to maximizing the viral impact of your social media programs. In order to leverage them properly, you need to determine the level of engagement between an influencer and the members of their canada mobile number social graph. All influencers are not created equal. Some are exceptional at sharing a message but offer Cpa Email list little in the way of engagement with their peers. Others generate little groundswell or buzz, but the peers they do touch take their advice. Understanding who canada mobile number your influencers are within your customer base and tracking their sharing behavior are critical to optimizing program performance.

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