The Digital Marketing audit is an essential element if you want to design a digital marketing plan for your business, project and even your personal brand. But do you really know how to do an audit on social networks or in any area of digital marketing? In this article I am going to explain how to do this digital marketing audit step by step, let’s go, let’s go !!! This is my last post of 2019, so for all of you who follow my blog and its posts. A digital marketing audit is a process of analysis and review of the business model and the digital marketing channels and strategies that make it sustainable.
It may seem simple, but it is not, since what we are going to try is to answer questions such as: What business model does the project have? How do you get customers? What Nicaragua Email List strategy to attract leads do you have? Do they use email marketing to sell or for what purpose? What are your most effective channels and why? Is the content strategy integrated with the business model? What advertising strategy are they using?
It is a little clearer, right? To make the process of doing a digital marketing audit easier, what I am going to do is divide it into parts so that you can see step by step how you have to carry it out: Obviously, and depending on the project, these steps can change and adapt more to the project, for CPA Email List example, imagine if it is a personal brand project, because in this case we would have to analyze what actions you are taking to boost your personal brand and how these actions are integrated with your digital strategy
A super important and key part in this audit process, since we have to detect what the business model of the project is. For this you have to know and segment the business model according to this classification: Analyzing the business model of our company or project is simple, but analyzing the business model of a competitor is already another house.