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How to Create a Content Mission Statement for Marketing

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How to Create a Content Mission Statement for Marketing

I started my publishing career over 20 years uae mobile number ago at (then) the largest independent business-to-business (B2B) media company in North America. I was lucky. By working in uae mobile number the custom media group, I had the opportunity to work with most of the company’s content brands in dozens of industries. I sat in on executive meetings, eMedia meetings, sales meetings, and most importantly, editorial uae mobile number meetings.

Fast-forward 10 years and I started sitting in on uae mobile number even more editorial meetings, but this time in large product and service brands rather than media companies. These are brands whose names you’d know if I mentioned them here. For the most part, these meetings were led by marketing directors uae mobile number and content marketing managers working on a company blog, podcast, eNewsletter, or YouTube series. The difference in an editorial meeting at a media company versus a corporate brand uae mobile number was, to say the least, dramatic.


At the beginning of every editorial uae mobile number meeting at a media brand, someone either formally (or informally) discussed the editorial mission statement. While marketers are often busy talking about the marketing goals, editors and journalists are talking about meeting the needs of the audience. uae mobile number Now, there’s nothing wrong with Cpa Email list content KPIs, leads, and sales, but they have little place in a content or editorial meeting.Tesla’s is to accelerate the world’s transition to sustainable energy. TED’s is to uae mobile number spread ideas. A content mission statement is the reason for your content’s or strategy’s existence. It’s the marketer’s why.

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