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How Social Media Saved Lake Arrowhead When City Ad Budgets Ran Dry

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How Social Media Saved Lake Arrowhead When City Ad Budgets Ran Dry

Picturesque Lake Arrowhead, just 90 miles east of canada phone no list Los Angeles, has long been a peaceful refuge for celebrities, film executives and families. More than 120 movie studios have filmed here and the area hosts several big-draw events every year. Yet canada phone no list the lake community does NOT have a rock-star budget With a small percentage of county tax dollars, the Lake Arrowhead Communities Chamber of Commerce must support two visitor centers, multiple events and promotion for the area. Small businesses were folding and sponsors were pulling back support of canada phone no list major events.

“Toward the end of 2008, I realized that I canada phone no list would have no discretionary money for advertising in 2009,” said Leslie Saint McLellan, director of marketing and tourism. “Our county grant money would only allow us to continue on with our events and operate our visitor centers. I was just canada phone no list dumbfounded. What are we going to do? How are we going to manage? McLellan had heard of Twitter and Facebook, but the part-time marketing director just hadn’t found the time to lookcanada phone no list  into them yet “I knew this was something I had to know, but this was the kick I needed,” she said With 2009 about to start, McLellan jumped head-first into researching social media and soon posted her first canada phone no list tweet.


Now a year later, the community has completely canada phone no list replaced print advertising with social media and closed out 2009 with more lodge bookings than the year before Organization: Lake Arrowhead Communities Chamber of Commerc The Lake Arrowhead Communities Chamber runs lean, with canada phone no list McLellan working just 10 hours per week. Cpa Email list Yet it must compete with everything else the region offers “While Lake Arrowhead has always been a tourist destination, it was very difficult for us to compete with the beach and the desert and everything else there is in Southern California,” canada phone no list she said In her position for nearly 20 years, McLellan recognized the value of the web in tourism marketing early on.

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