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How LIVESTRONG Raised Millions to Fight Cancer Using Social Media

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How LIVESTRONG Raised Millions to Fight Cancer Using Social Media

The ubiquitous LIVESTRONG gel wristband, mobile no search australia which sold for $1, adorned the wrists of cancer survivors, supporters and celebrities while uniting people around the world in the fight against the disease. If you haven’t worn one, you probably know someone who has. Simple and inexpensive, the bands created a community mobile no search australia that crossed political, geographic, ethnic and age lines. And they brought in an estimated $70 million for the charity The year 2009 was monumental for LIVESTRONG. The organization moved into a new headquarters building and appointed a full-time mobile no search australia person to social media.

The payoff: they raised millions, made mobile no search australia political statements and helped countless people manage their cancer better In 1997, cancer survivor and champion cyclist Lance Armstrong founded the Lance Armstrong Foundation in Austin, Texas to fight for the millions of people mobile no search australia the world living with cancer. The organization – now called LIVESTRONG – helps anyone affected by cancer understand what to expect, what questions to ask and provides one-on-one support along the way Today, LIVESTRONG employs 74 people at its “mobile no search australia green”


Austin headquarters. Brooke McMillan, mobile no search australia with the foundation for six years, became the full-time online community evangelist about a year ago – a title that perfectly suits her responsibilities and enthusiasm. She needs that dedication for what is a 7-day-a-week job “Social media never mobile no search australia sleeps,” says McMillan, who tweets and posts via her Blackberry on the weekends. The LIVESTRONG blog serves Cpa Email list as the hub of all social media outreach, covering everything from cancer activism to events to questions about colonoscopies. McMillan and her mobile no search australia fellow team members take turns posting on the blog ave family or friends who have been affected

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