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How ‘Help a Reporter Out’ Grew to a Mega Network

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How ‘Help a Reporter Out’ Grew to a Mega Network

In this interview, Peter reveals why he uk telephone number database started HARO, why it works and offers tips for starting your own social network. He also talks about how he built his community using social media. HARO’s tagline is “Everyone Is an Expert at Something” and the site’s mission is to uk telephone number database connect experts with journalists who are under a deadline. More than experts are registered at the HARO site and more than 1,200 media queries are sent weekly to his global audience. Mike: Peter, can you share a little bit about how you got started with Help a uk telephone number database Reporter Out? What was the big idea that spawned the birth of it?

Peter: I had been working in PR for a little uk telephone number database over 10 years. When reporters needed a hand, they’d always turn to me. I began like that. Everyone knew that I had lots of friends and lots of people I knew and I could always get them who they needed or what they needed. Over time, it just got to the point where it was very easy to do and it became very simple. So I said, uk telephone number database “If you ever need any help, let me know.” I started it as a Facebook group and it grew quickly to the size we are now. Mike: Just out of curiosity, what uk telephone number database made you


Peter: I’m a big believer in karma. If a reporter needs help or someone needs help, it’s a good thing to do. It doesn’t take a lot uk telephone number database of time. You should do things more because they’re helpful and less because “they make us money.” As HARO grew, more people were asking me questions and I did not have the time to fill in all the answers. That led to the Facebook group uk telephone number database concept as just being a lot Cpa Email list easier. I could post the queries to Facebook and then anyone could answer them. That was a very easy start. Improve your marketing confidence and accelerate your career. Get advanced marketing training and support in the uk telephone number database Social Media Marketing Society!

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