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Here’s how Adidas, Just Eat, and HTC are using chatbots

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Here’s how Adidas, Just Eat, and HTC are using chatbots

Adidas increased its interest in chatbots, since it carried out a test study called “Studio LDN”, through Facebook Messenger , where it offered sessions to consumers of the brand. Like other companies that have used Facebook Messenger chatbots, for Adidas it is an engagement Armenia Mobile Number List tool, through individual conversations. The brand dubbed it a “female chatbot.” In the first two weeks of testing alone, 2,000 people signed up to participate in Adidas challenges, achieving 60 percent retention . Through the chatbot, the company solves doubts, sets sporting challenges, in addition to collecting information and data on women’s consumption. Armenia Mobile Number List

For its part, HTC used chatbots to train its staff to improve their techniques in B2B strategies , and with the digital tool they reduced their field work staff to 30 people. Like Adidas, HTC used Facebook to enhance digital experiences with its customers. In addition to offering information, the chatbot also evaluates the knowledge of the product with monthly Brother Cell Phone List contests, where it rewards its staff with high-end products of the company, coupons, among others. The company plans to use the chatbot to improve its B2C strategies .

Meanwhile, Just Eat used a chatbot that allows people to search for restaurants near them with emojis and keywords, meaning people can type “breakfast” or send any food emoji to get the best results near them, at which is designed to be a more conversational process than just ordering through the app. Since its launch in late 2016, thousands of people have used it, when the average user interacts 1.53 minutes with the chatbot . The data showed that the chatbot generated a 266 percent conversation rate .

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