With Heinz” is the title of the new campaign of the brand of sauces of the same name. Created by We Are Social, it seeks to be a tribute to the reunions around the table, enjoying gastronomy. For this reason, the advertiser has launched this action in the hands of La Fábrica, a restaurant company with which they share values ”such as diversity”, Elisenda Picola, Heinz marketing manager, told MarketingNews. “Heinz has a fundamental role, Marketing List of RV Owners since we have a sauce for each person and for each occasion,” he says. In fact, the brand includes a wide range of references (more than 80 between Catering and Food), with recent novelties such as mayonnaise with lemon and mayonnaise with truffle.
This person in charge has confirmed that the year 2020 has been marked for Heinz by double-digit growth . “In the first months of the lockdown, consumers preferred to buy classic salsa, such as fried tomato, but after the first two months we saw the sale of sauces grow exponentially for indulgence and momentum.” Among the innovations they have in hand, the small formats stand out. In its commitment to Restoration (remember that Heinz has a large presence in this sector), the company has donated 2,000 kilos of product to Spanish restaurants.
With great weight in digital (“Instagram and Facebook are fundamental for Heinz, since they allow us to have conversations with users”, explains Picola), the campaign has been cpa email list supported for its launch in a study carried out with the Marco agency to 2,000 “The strength of Heinz is that it is present in all segments,” says Picola, who also recognizes that his favorite sauce is precisely mayonnaise with truffle.