Online reputation, therefore, is not based only on our own experiences with a company but also on the impact caused by the experiences of third parties that, thanks to the amplification that we live today through the Internet and social networks, we can meet the moment, and also the actions and reactions of the brand in different contexts, even if they do not affect us directly. The public, understood as a concept of all those people who can form an image of your company, is a very generic concept that does justice to its reality: we talk about all those actors who are related to the brand such as those who have worked for them, those who pay for their product or service, those who own a stake in or do business with the brand, or those whose lives are directly or indirectly influenced by the brand.
we are talking in terms of sales or influence. A good reputation inspires trust, truthfulness and closeness. All these values, in turn, will influence the person to recommend us Belgium Email List to third parties. That is, regardless of your own experience with the brand, a good reputation can naturally turn any user into a . Monitoring what is said about us on the Internet will be a valuable input for the decision making of our marketing strategy and its it will help to find out what are the negative opinions and tackle the problems that cause them and that perhaps we did not know. From poor management of your store’s stock to the malfunction of a web form or poor after-sales service.
Effectively intercepting negative opinions for justified or unjustified reasons serves to stop, in most cases, reputational crises that negatively affect the company and that are often associated with loss of income or loss of prestige. A good brand reputation will retain customers, who will buy or hire the brand as long as they are satisfied and will also recommend the services or products to CPA Email List other customers who in turn will do the same Tackling the problems that cause negative reviews often leads to satisfied customers or users. Satisfied customers buy more and Satisfied users, in the best of cases, will express positive opinions on the Internet about the brand or company in question, which will contribute to positively favor their reputation. Good monitoring is also very useful to observe the competition and their movements.