Name and address details: this is your company name, address and telephone number. Present and relevant Google My Business accounts. Keywords in the Google My Business account. Sentiment of online reviews (both the Google reviews and various review systems). In order to be found locally, you have to take these ranking factors into account. In this blog you will therefore read 4 important tips to get your local findability in search engines good. 1. Set up your Google My Business page To be found locally, it is important to set up your Google My Business . Research by Brandmuscle in 2019 shows that 33% of all companies have not yet created Google My Business. Not every company does this, while this is highly recommended if you want to be found locally. The more complete you fill out your Google My Business page, the better your business will show up in local searches if you are relevant.
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In Google My Business you put your company name, opening hours, contact details and images. If you really want to excel with Google My Business, you can add additional information, such as offers or posts that last 24 hours. Even a tour of your building, showroom or shop with 360-degree photography is possible. Also read: Victim of a Belarus Phone Number fake review on Google? This is what you should do Do you have multiple branches? Then you can add each location to your Google My Business account. This ensures that every location can be easily found in relevant local searches. Google Reviews Finally, it is possible for your customers to leave a review. This gives you stars with your listing, which inspires confidence if you score well. This also offers the possibility to respond to reviews. With Google My Business you actually make an interactive business card: the better you do this, the better the first impression.
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Local pack results In addition, a Google My Business account ensures that you are visible in Local Pack results . These are the local listings under the Google Maps map. This allows searchers to immediately see where you are located, along with the Google reviews you have collected. Searchers can also instantly start directions to your business. Screenshot of Local Pack results in Google. 2. Research the search behavior of your target group To cite the example of the pest controller: it does more than just fight pests, of course. This fights wasps, woodworms, oak processionary caterpillars, mice, rats and stone martens. Suppose this party provides its services in a region of 30 kilometers. Then you suddenly have a lot of keyword combinations on which the pest controller must be found. Whether you are an employee responsible for SEO, SEA, online marketing or an entrepreneur who does this yourself: