Whether it is or any other advertising platform on search networks , knowing the moment of highest intensity of searches for a keyword is essential to carry out our bid. Although with the Keyword Planner we can observe the monthly evolution of a specific keyword , with Google Trends we can refine our search and know exactly what day the searches begin to increase. This aspect becomes more relevant for those searches of a seasonal nature, such as Christmas shopping or beach or mountain vacation reservations.
Let’s take an example: imagine that you are the owner of an online toy store, and you have planned the calendar of tactical actions for the Christmas campaign of your star Bosnia and Herzegovina Email Lists product, toy dolls. In the “Interest over time” graph we can confirm the seasonality of searches, which peak every December. If we narrow our query further, selecting only a personalized time interval of the last 3 years, we will observe the more detailed results on a weekly basis. In this way, Google Trends tells us that the optimal time to start our Adwords campaign will be the period in which the search trend begins to grow
(early November),and that we must optimize it before it reaches its (from December 6 to 12).Continuing with our example of an online toy store, let’s imagine that CPA Email List we want to know the locations where the “kitchens” are most popular. This information can be obtained in the “Interest by subregion” graph , in which we can filter both by Autonomous Community (Subregion) and by City. In this way, and judging by the results of the graph, we can conclude that for our “little kitchens” campaign we must increase the bid adjustment in Santander, Malaga, Seville, Valencia and Barcelona.
