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Need For More Privacy Protections

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Need For More Privacy Protections

As a result, the TC String itself has also become personal data. Compare it, for example, with a license plate. The license plate itself doesn’t say much. But as soon as you know whose name it is, that license plate has also become personal data. It is then no longer just a number, but you know who the number belongs to. Following IAB, a TC String is not personal data, as it is just a string of characters. The Belgian Data Protection Authority therefore thinks otherwise. Because of the link to the IP address and a cookie.But in the meantime, data collected by advertisers who used the IAB services must destroy all personal data they have processed because they have obtained it illegally.

For More Privacy Protections

Sometimes it is indeed the case that you can make a balancing of interests, in which you weigh the privacy interests against the marketing interests. Sometimes it is possible to process personal data for marketing on this basis. Also read: Online marketing without third party cookies: this is how you approach it But in this case, personal Italy Phone Number data is processed, enriched and further shared with the advertisers on a large scale. But in the meantime, data collected by advertisers who used the IAB services must destroy all personal data they have processed because they have obtained it illegally. But as soon as you know whose name it is, that license plate has also become personal data. It is then no longer just a number, but you know who the number belongs to. Following IAB

Italy

More Privacy Protections

Even if IAB had asked for permission, the information provision was so poor that the permission would still not be valid. IAB will appeal against this. But in the meantime, data collected by advertisers who used the IAB services must destroy all personal data they have processed because they have obtained it illegally. For the time being, websites cannot use the IAB cookie pop-up.Google has been busy developing Google Ads in recent years. The common thread in these changes: machine learning, or the Google algorithm. A new feature is Performance Max. But in the meantime, data collected by advertisers who used the IAB services must destroy all personal data they have processed because they have obtained it illegally.

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