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Facebook Retargeting Strategy: Creative Applications

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Facebook Retargeting Strategy: Creative Applications

Despite recent privacy changes with Apple and get a dubai phone number Google, there are still ways to use Facebook to stay in front of the people you spend time and money on to attract. If you look at the buyer journey, people who have liked, clicked, shared, opened, or watched get a dubai phone number your content on Facebook have taken some level of digital touch. They’re saying, “Out of all of the things in my news feed, I’m interested in this” and you don’t need the pixel to get a dubai phone number retarget them.

Facebook lets you retarget people get a dubai phone number who’ve visited your Facebook page or engaged with your content (liked, commented, shared, or clicked), or visited or RSVPed to your Facebook event page. It’s the same thing with Instagram. If they’ve DMed you, visited your profile, or followed your get a dubai phone number profile, you can retarget them. Likewise, you can retarget actions people take on ads such as interacting with a lead form ad. You cantarget people who opened the form, opened it get a dubai phone number but didn’t submit it, and people who opened and submitted it.


If you have a list with customer names, get a dubai phone number emails, and phone numbers—which is the same data people use to create their Facebook or Instagram account—Facebook will also allow you to target them. Facebook lets you narrow all of these actions to a certain time Cpa Email list frame. You can go back 365 get a dubai phone number days to target people who clicked on a call to action button, sent you a message, saved a post, or visited your page. So even if they don’t follow you but were curious enough to check get a dubai phone number out your page, you can stay in front of them.

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