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Facebook Conversions API: What Marketers Need to Know

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Facebook Conversions API: What Marketers Need to Know

Wondering how iOS 14 and other pixel-blockers cell phone number database free will impact your Facebook marketing? Did you know that the Facebook Conversions API can help? In this article, you’ll discover how to set up the Facebook Conversions API so you can more cell phone number database free accurately measure your Facebook and Instagram marketing activities. Facebook Conversions API: What Marketers Need to Know by Anne Popolizio on Social Media Examiner What Is the cell phone number database free Facebook Conversions API? Editorial Note: This article was published prior to the rollout of iOS 14 privacy update. Now that the update has been released, portions of the text have been edited to more accurately reflect the role of Facebook Conversions API in cell phone number database free campaign measurement.

You may have noticed recently that cell phone number database free Facebook has been sending up alarms about the upcoming iOS 14 changes and how they’ll impact your ads. Here’s the gist of what’s going on. With iOS 14, Apple is making it much harder for apps and websites on Apple devices to track user behavior. cell phone number database free Apple is doing a few things to make this happen, including giving iOS 14 users the ability to turn off tracking at the device level and putting limitations on event tracking, regardless of a user’s settings. These changes will go into effect in a few cell phone number database free months. The exact date hasn’t been announced at the time of this writing, but it’s very important to make adjustments now so you’re ready when it happens.

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When these tracking changes go into full cell phone number database free effect, apps and websites on Apple devices may be blocked from sending the conversion event information (purchases, leads, add to carts, etc.) that businesses usually track in Ads Manager. Considering how much Facebook ads traffic comes cell phone number database free from mobile devices Cpa Email list and how much of that mobile traffic comes specifically from Apple devices, this tracking change could severely limit your ability to measure the results of your cell phone number database free Facebook ads.

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