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Email Marketing Strategy: What Marketers Need to Know

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Email Marketing Strategy: What Marketers Need to Know

Unlike your following on social media, your uae number example email list is an asset that you control. On social media, you don’t have distribution to your followers unless you pay a lot of money and can’t download their information or transport them from one platform to uae number example another. But with email, you can send people a message whenever you want and also track the actions they take. The return on investment (ROI) for email marketing is also one of the biggest of all of the digital channels. According to uae number example Litmus’ State of Email Survey, for every dollar you invest in email marketing,

The other unique point of email is that it uae number example connects you to a single person throughout their entire journey so you can develop a relationship through that channel, which makes it very unique. The majority of social media platforms require an email address to log in, which in the email space is uae number example called the digital passport. It’s like the digital ID of that individual. When you have someone’s unique identifier (their email address), it keeps bringing value to your business. Having someone’s email address allows you to learn from and understand them and then use that information to uae number example personalize their experience and enhance their customer journey.


You can track what content they’re reading, uae number example links they’re clicking on, and actions they’re taking. Your email list is like having a central database of every prospect and customer orm, it’s important to define your email strategy. There’s some amazing technology Cpa Email list out there for email, but uae number example if you don’t know what your goal is or the types of campaigns you’d like to send, you won’t know what technology is a good fit for your needs. You can avoid an expensive mistake by defining the uae number example strategy first and then investing in the technology.

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