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El Corte Inglés and L’Oréal Spain launch a virtual mirror: this is how it works

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El Corte Inglés and L’Oréal Spain launch a virtual mirror: this is how it works

El Corte Inglés has incorporated the Modiface virtual mirror on both its website and its app so that any client can try on the makeup and color products of the Medical Practice Email List L’Oréal Group brands online without having to apply them to their skin. You just have to click on the image of the product that bears the label “Discover how it looks on you”, upload a photo or use the device’s camera. El Corte Inglés becomes the first Spanish retailer to incorporate this technology from the L’Oréal Group.

This mirror provides a real experience of product testing in online purchases without missing the gesture of testing on the skin itself. According to a statement, “the uniqueness of this technology lies in its realistic results and in a calibration of the shadows by artificial intelligence and the simulation of each shade is carried out automatically based on the information provided by the makeup brands of L ‘ Oréal (Lancôme, YSL Beauté, Armani, Urban Decay L’Oréal Paris, Maybelline NY, and NYX Professional Makeup). ”

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Modiface technology has been created by the Canadian technology company of the same name specialized in augmented reality and artificial intelligence that was acquired by the L’Oréal Group in 2018. “The operation is very simple, you just have to enter the web or the El Corte Inglés app, choose the cpa email list product and upload a photo or connect the device’s camera to check how the product looks on the face without having to use it on the skin itself. With this realistic online tester, the customer will be able to see the effect of each product on their skin, lips or eyes ”, says Ana Alberola, head of perfumery and cosmetics at El Corte Inglés.

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