You can use broad keywords, which are normally relatively expensive, to reach people who have visited your webshop before. You can also create a target group list with visitors from your competitors. Tactic 7: Take advantage of smart bidding strategies Finally, I find that many of our new ecommerce customers have not taken full advantage of smart bidding . I think this is a shame, because it can save so much time. You can then use this time to focus on the creatives and target groups. Is there one bidding strategy that is guaranteed to generate more sales? Absolutely not. Ecommerce companies often use target return on ad spend (ROAS). This means that you want to achieve the highest possible conversion value at the lowest cost. My advice: always start with manual bidding and only start testing with automatic bidding strategies when you have about 15 purchases in 30 days.
Down Timer In Your Ads
It is becoming increasingly important to provide consumers with correct stock information. Certain products have a longer delivery time due to a shortage of raw materials or are temporarily no longer available at all. In addition, dropshipping is extremely popular, with consumers – without their knowledge – sometimes having to Armenia Phone Number wait weeks for an order. Incorrect inventory and shipping information can flood customer service or cause the customer not to order at all, resulting in lost sales. In addition, whether or not to show stocks also has an impact on your SEO and SEA.
Timer In Your Ads
But due to the high turnover rate of products and pages, there is a chance that turnover will leak due to the display of incorrect stock information. It is also possible that you are still advertising a completely sold out product. This may have an impact on your SEO. Search results with so -called rich snippets have a higher CTR (click-through rate) than results without these snippets. One of these rich snippets is the stock notification. You immediately give a signal in Google that the product is in stock and can be ordered. That is also the case vice versa. If you (accidentally) state that the product is not in stock, your CTR will drop correspondingly. What are the advantages of stock indications? Many companies have now realized that products that are now (temporarily) out of stock can still provide a conversion. You can read in this article how you can do that .