92 percent of netizens usually use emojis to communicate an expression or message , however, marketers see little serious about using them, even though there are already some indications that some brands are using it successfully in their marketing strategies. This is Appboy , who saw a 777 percent profit increase when using emojis in branding Norway Mobile Number List campaigns. According to the company, our brains interpret emojis in the same way as words, which is why 56 percent of its marketers used them in their emails. And it is that 4 out of 10 Millennials would prefer to participate with messages than read, in addition to the fact that almost 50 percent of comments on Instagram are made up of emojis
For Appboy, email is a good platform to use the emoji, as Apple and Google rely on emojis in some of their subject lines in email. It is recommended for email marketing to use emojis to improve the message and not to substitute words, since the idea is that the emojis are not spam. For social media marketing strategies, emojis will be ideal, as long as they are aimed at a social network audience. However, emojis can never replace the Brother Cell Phone List words or language of the marketer, or the identity of the brand, in addition to the fact that the use of emojis has a different meaning in each culture, since the creation of a personalized emoji for the brand seems to be the next trend of the future. Getemoji.com is a site that teaches how to use emojis in marketing strategies, as it is full of tutorials, as well as being a guide that shows which browsers emojis are compatible with. Meanwhile, Philiapp.com also has tutorials so you can design your custom emoji.