Merca2.0 celebrates 15 years and with this starts a series of contents with which we remember the transformation that has occurred within the industry in these years. The emergence of digital marketing is Russia Mobile Number List one of the strategies that have opened the most space within the market, where TechNavio warned that investment worldwide by 2020 would reach 306 billion dollars. The following testimonials show what the transformation has been within marketing, in the voice of industry leaders: “The biggest change that marketing has experienced is digital marketing, it is the one that allows you to reach the world with one or two clicks.”
Gerardo Calderón, Director of Marketing and Public Relations of Adecco Mexico “The main change is the digital issue. If we go back 15 years, they were events, ATL advertising, there was no digital BTL and that has been the biggest change, in addition to generating more opportunities Brother Cell Phone List for those who are interested and like to learn about the digital subject. Today it is not necessary to have a career to be a specialist in digital issues ”. “Our ability to measure almost immediately, to be efficient in the distribution of expenses with an adequate recipe for tools and another thing is the ability to be multigeography, it is something that we could not have before”.
Luis Carbos, Marketing Manager for Liverpool Franchise Brands. The incorporation of social networks and social media, all consumers are in contact with the brand and in a way help to build them.” The way you communicate with the market, the breadth and the different way of communicating with the consumer depending on the channel.”