It is not surprising that categorizing digital jobs is expensive, since it is a constantly changing sector and that are responsible for covering needs that, until recently, did not even exist. In most cases, the tasks carried out by the digital professional are not strictly delimited. Many times we find that the same worker assumes different professional roles in the same company. In many of the offers published in this study, training corresponding to different digital fields was requested. In fact, in the offers, more attention is usually paid to the skills and knowledge of the professional and the functions they will perform in the company, than to the name of the profession itself.
As we can see, without even entering the professions, the separation of the sectors itself is complex, since on many occasions the job demands ask for personnel to be decisive in more than one of these fields. As we said, most , and therefore mixed digital professions appear. Let’s look at Colombia Email Address some classic examples: who can implement a combined organic and paid search results optimization campaign. (Digital Marketing sector), who at the same time collects and draws conclusions from the data extracted from online measurement sources, that is, performs functions (Digital Analytics sector) (Social Media sector) who simultaneously carries out the content strategy, that is, simultaneously acts as (Digital Marketing sector).
The sectors with the most job offers according to the study are firstly the Social Media branch, followed by Digital Marketing. With all this we can draw several conclusions that can be useful both for professionals in the active sector, as well as for those who want to embark on this world: CPA Email List are being created. But the challenge at the end of it all becomes to achieve classic objectives that will never disappear: be more competitive, generate greater income, find new business opportunities, discover and adapt new products, position a brand, among others. I believe that these new names of professionals should become new skills and competencies of current professions, since salespeople and customer service agents will migrate to a specialist in social media and online marketing, which at the end of everything is what same but with a remote contact with the future or current client.