The digital marketing is the application of marketing strategies implemented in digital media . All the techniques of the offline world are imitated and translated into a Lawyer Email new world, the online world . In the digital field, new characteristics appear such as immediacy, the emergence of social networks and the tools that allow us to make real measurements. Two instances are known:
The first is based on web 1.0, which does not differ from the use of traditional media. Its main characteristic is the impossibility of communication and exposure of users. Only the company has control of what is published about itself. Digital world With web 2.0, the possibility of sharing information easily is born thanks to social networks and new information technologies that allow the almost instantaneous exchange of pieces that were previously impossible,
such as videos, graphics, etc. Internet is being used not only as a means to search for information but also as a community, where there are constant relationships and feedback with users from different parts of the world. In this new area, the cpa email list second instance of digital marketing is developed since users can talk about the brand freely. They have a very important power that before was only allowed to the media: Opinion
