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Cross-device Attribution In The Mobile First Era Is Your Brand Ready?

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Cross-device Attribution In The Mobile First Era Is Your Brand Ready?

Mobile devices, especially smartphones, have become the starting point for a large part of the activities that consumers carry out in their day-to-day lives. The prominence of these terminals consolidates them as an almost natural extension of the consumer. A study carried out Senegal Mobile Number List by KRC Research indicates that 1 in 5 people prefer to spend time on their smartphone before going out during the weekend, 54 percent of them say that if there was a fire the first thing they would rescue would be their smartphone and 22 percent would be willing to sacrifice sex to navigate from these terminals. Senegal Mobile Database

Under the context that these numbers draw, understanding what happens from, through and for this type of connections has become a fundamental piece for strategic teams. In the words of Matías Botbol, ​​CEO of Taringa !, “without a doubt the key is mobile. Increasingly, most people use cell phones as the only or main device to surf the Internet and especially 80 percent to interact with apps. Then also brands will have to invest much more Brother Cell Phone List in mobile advertising campaigns. Evangelism is still being done in Latin America, but in five years it is likely that mobile advertising will be more relevant than desktop ”. Beyond what the mobile environment itself encompasses, the focus of study should be on the measurement and attribution implications that it entails, where determining with certainty those media in which the consumer is in certain contexts and moments is the big challenge.

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