Just an example We recently launched the first TikTok campaign for Landstede MBO , aimed at the younger target group (13 -24 years). It was mainly a pilot campaign to generate reach and engagement, but also to see how this – difficult to reach – target group would respond to the content of Landstede MBO on TikTok. We did this by capitalizing on the TikTok trend ‘This or That’. This trend is all about making a choice. In addition, we looked at the landscapes (training courses) of Landstede MBO and here the choice is huge! We have chosen to show the different landscapes in the TikToks, by presenting a number of choices. In these choices we emphasize the landscapes by working with different suitable uniforms and/or backgrounds. As can be seen in the In-Feed Video below, where the choice was made between the Healthy & Well and Trade & Commerce landscapes.
Contain Animations or Mislead People
Since it was a pilot campaign, we had established KPIs based on TikTok data. This is possible because we have close contact with TikTok. Our expectation was over half a million views, a CPM of two euros, a CPC of ten cents, and over Hungary Phone Number six thousand clicks. Was that successful? Absolutely! With four million views, a CPM of 0.29 cents, a CPC of 11 cents, more than 12,000 clicks to the website, 51,000 likes and hundreds of comments within two weeks, the ads generated a lot of interaction and a large reach. Results videos And these are only the results of the TikTok channel of Landstede MBO itself. In addition to our own channel, we have also deployed videos on the channels of TikTok influencers (nano and micro-influencers).
Animations or Mislead People
This not only resulted in even more reach and clicks, but it also really brought us into the perception of the target group. This ensured spontaneous content that suited the target group, but also increased credibility, because the content did not only come from Landstede itself. Collaborate with TikTok influencers Why have we opted for an influencer campaign for Landstede MBO in addition to the regular TikTok campaign? On the platform you have a wide range of nano, micro and macro influencers. There are already quite a few TikTok influencers in the Netherlands. These influencers – especially the nano and micro influencers – are a lot more affordable than on other social media channels.