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Coca-Cola hires ‘Black Mirror’ director for new Aquarius campaign

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Coca-Cola hires ‘Black Mirror’ director for new Aquarius campaign

In a world in which technology is increasingly present in our lives, Aquarius, a brand owned by Coca-Cola, encourages society to value everything that makes us more human by launching the campaign “Recover what moves us ”, Which includes pieces for television, internet, cinemas and outdoors. Carat handles the media. The campaign, created by the Sioux & Cyranos agency (it is his first job for the brand), has had the collaboration of director Owen Harris, famous for the science fiction series “Black Mirror”. True to his unmistakable style, the Briton makes the viewer travel back in time Medicare Leads to pose a dystopian future in which humans must respond to robots and demonstrate what makes us different from them: the desire.

To capture this ability to overcome that human beings have, the brand wanted real people to be those who, through their own stories, convey the importance of continuing to try again and again despite adversity. Through both the spot and individual pills for the brand’s digital channels, these local stories will cross the screen as an especially necessary example in this current stage of recovery , marked by optimism, but also by uncertainty about the future.

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“Since its birth, Aquarius has been characterized by being a brand with very defined values, which go through self-improvement and by inviting people to never lose the desire to try it, to try new things and to improve themselves. The crisis is cpa email list consolidating a change in consumer mentality, for which a product is no longer better only because of quantity or quality. Now, more than ever, is the time for brands with purpose like Aquarius ”, says Carolina Aransay, marketing director of Coca-Cola Iberia.

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