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That Brought A Lot of Relief

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That Brought A Lot of Relief

Just think of Google Analytics 4, Google Data Studio updates, Server Side Tagging and ITP. It feels as if the entire data landscape is in full swing and is making great strides in online marketing. In this article, I’ll discuss the recent changes in ad tech and what’s going on around online privacy, tracking, and cookies right now. This is a large and important subject, and will continue to play a major role in the coming years. This topic has been evolving for a long time so I’ll take a look back in this article first so that you can hopefully get a good idea of ​​what’s going on right now. I will also delve a little deeper into the technical processes so that you can better understand the rationale behind this discussion.

Brought A Lot of Relief

The problem with the adtech industry is that it relies heavily on cookie technology Online privacy over the years Cookies: how about that again? Anti-cookies sentiment How does cookie syncing work? A look back at the developments What does the future look like without 3rd party cookies? Preparing for a future without third party cookies Online Tunisia Phone Number privacy over the years The whole idea of ​​online privacy is not something that has come up recently. Tracking cookies received an exception to this later. This topic has been evolving for a long time so I’ll take a look back in this article first so that you can hopefully get a good idea of ​​what’s going on right now.

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A Lot of Relief

That brought a lot of relief to marketers. In May 2018, the General Data Protection Regulation (GDPR) came into effect. This law went one step further than its predecessor and also protects the storage of personal data. Through these 3rd party cookies , these platforms are able to track users and collect data and link it to their own systems. Also read: Banning cookie walls too premature? Cookies: how about that again? This topic has been evolving for a long time so I’ll take a look back in this article first so that you can hopefully get a good idea of ​​what’s going on right now.

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