Star Wars is one of the most successful Disney sagas , the films of the saga have reported revenues in excess of one billion dollars, according to figures from Box Office Mojo. Its success has resulted in millionaire profits from merchandising, licenses and even an amusement Nigeria Mobile Number List park, but all this thanks to countless marketing strategies. The fanaticism for the saga is such that today the #StarWarsDay is commemorated, in which millions of fans celebrate, but once the attention is focused on the subject, various brands have taken advantage of the trend, with almost 800 thousand accounts reached, according to TweetReach.
Investment in digital marketing in the world would reach 229,250 million dollars this 2017, according to eMarketer projections. Current strategies are not conceived without a digital part, marketing of this type has become inherent in the marketer’s practice, so it is worth delving into it. Thus, the following books are unavoidable to keep the knowledge of professionals current. Digital Marketing in 2017: 107 Experts Share Their Top Digital Marketing Tips for 2017” , by David Bain. The author brings together the strategies of some 107 experts on the subject.
“Digital Marketing” by Dave Chaffey and Fiona Ellis-Chadwick. It shows the theory and practice of basic digital strategies Brother Cell Phone List for marketers, through a narrative that the reader will easily understand. “Marketing 4.0: Moving from Traditional to Digital” , by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. By reading Kotler on the cover, it is known that it is a guarantee of knowledge, which has been adapted to the news of digital, thus developing 4.0. It examines the dynamics of power in the constantly changing market, the paradoxes produced by connectivity and the increasing fragmentation of the subculture that will shape the consumer for the foreseeable future.