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Budget Because They Saw Opportunities

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Budget Because They Saw Opportunities

And that’s what we all want, right? I would be happy to explain to you exactly what automated rules are and how you can use them. After reading this article you can immediately start automating actions. And then you’ll soon have time to delve into developing new strategies for your campaigns or finding opportunities to achieve even better results. What are automated rules? The term ‘automated rules’ actually says exactly what it is. This allows you to automatically make changes to your Google Ads account based on settings and conditions. It actually works on the principle of ‘if-then’. If X is met, then Y is executed. If you want to see if there are already rules set in your account, take a look at Tools and Settings > Bulk Actions > Rules . Here you can see all the rules that you set for the account in one overview.

Because They Saw Opportunities

So both enabled and interrupted rules. You can also set rules from here, but you can also do that in a different way. I will come back to that later in this article.View automated rules in Google Ads When do you use automated rules? Are you frequently enabling or pausing campaigns, ad groups, or keywords? Or do you often adjust bids so that Paraguay Phone Number your ads compete again for an impression on the first page of search results? It’s under “bulk actions” in your Ads account. But the aforementioned examples are not the only actions that you can have automatically performed in bulk. Below I list a number of actions in combination with situations for which you can use the automated rules.


They Saw Opportunities

The rules ensure that you can make your campaigns and advertisements far ahead. But they only turn on and off when you want them to. For example, do you want to offer a 20% discount on products in your webshop as a gift to all fathers on Father’s Day? Then you can use two rules to set the advertisements to be switched on on Sundays at 7 a.m. (line 1) and switched off again at 11 p.m. (line 2). Keep in mind that the times you enter are not the exact moment of switching on or off. Do you want to switch campaigns and/or advertisements on and off on a regular basis, for example, every weekend? You can also have this done automatically by applying two rules: one for switching on for the moment and the other for switching off. Increase CPC bids for (top) the first page Is your strategy to always appear on the first page in the search network? Or maybe even to get to the top of the first page?

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