It consists of creating automated and personalized email marketing strategies for the user. You can create so-called drip campaigns, where you set a goal and a series of emails that will be sent based on the user’s actions. We see an example, whose objective is to publicize a new product. We can automate different emails depending on the behavior of the user on our website or by the events carried out in the emails. Some examples of this type of emails: An electronics store sends an email with several products on sale. The user clicks on a 50 ”HD television, but does not buy. A few days later, the system sends an email with offers for 50 ”HD televisions.
In an electronic commerce, if the user adds items to the Benin Email List cart and does not complete the purchase, a few days later an email arrives encouraging the user to complete the purchase by offering a discount. They are emails configured to make a contact with the client on dates indicated for the user. This type of very personal email brings closeness and exclusivity to the user. Some examples: if the date of birth is requested in the registry, the system can send a congratulatory email on your birthday. This email can be accompanied by a gift voucher or any type of promotion.
a dental clinic can send an email notifying the user that a year has passed since the last cleaning and encouraging them to do it again. This email may be accompanied by an explanation of the benefits of maintaining good oral health. reminder email of a purchase made a year ago. For example, in a beachwear store, if the user bought a swimsuit a year ago, we can offer swimsuits deals. When the user performs the action of subscribing or registering on a website, the system sends a personalized thank you or welcome email. This email can be the start of a drip campaign if, for example, you are offered a discount on your first CPA Email List purchase. Featured articles can also be displayed and depending on interests send specific emails about the products that have caught your attention in the welcome email. The objectives of this type of email automation can be to communicate news, retain users or generate traffic.
By registering, the user can define their preferences regarding what interests them on our site. From this information, emails could be sent in different scenarios: When a new article is generated within a category included in the user’s interests. When a product included in the sections chosen by the user is put on offer.