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Google Analytics 4 (GA4). The improved integration with Google Ads makes it even easier to create specific audiences. GA4 ensures that your audience lists are automatically updated as soon as a visitor has taken a certain action, such as a purchase. In addition, GA4 embraces the power of artificial intelligence. Based on the insights gathered, Google will come up with new target group suggestions ( predictive audiences ). This includes users who are expected to spend the most in the next 28 days. At this point, Google recommends everyone to use Universal Analytics in conjunction with GA4. Nevertheless, we recommend that you set up GA4 in advance to make the transition as smooth as possible. E-commerce tracking is changing with the launch of GA4. You will have to create certain variables, such as “view_item”, via Google Tag Manager, which must be retrieved from a data layer.

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A data layer is a data layer that can be sent along with a certain event. This is a time-consuming job, so make sure you get it right in time. Tactic 2. Look for search intentions Once you’ve got the measurability in order, it’s time for the next step: finding the right keywords for your webshop. Each keyword hides a certain intent. You can organize Algeria Phone Number campaigns based on this intention. For example, someone looking for “television” will be at the beginning of the funnel. By contrast, someone searching for “OLED55C16LA” will be in the purchase phase. In short, it makes sense to bid on product keys, or SKUs. If someone searches for a specific product key, that person will have a higher chance of making a purchase.

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In combination with dynamic keyword insertion (DKI) , you can have these words appear automatically in the ad headline, so you don’t have to create a separate ad for each product. Also read: Combine SEO & SEA and get more out of your campaigns Tactic 3. Embrace Google Shopping When a potential customer searches for a particular search term, product images often appear above the search results page. Using Google Shopping is the ideal tactic to boost your e-commerce marketing. The focus here is mainly on displaying product images, ratings and prices. You are of course extra relevant. What do you need to do to get your products listed in Google? Create a product feed and a Merchant Center account. Nowadays it is even possible to offer your products for free via Google Shopping .

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