This will help you to understand the impact of your online efforts. I mention some possibilities: Use unique discount codes. Create a unique discount code for the holidays and communicate it in your online communications. Of course you want to know that, because it helps you to determine whether. You have run a profitable campaign or not. Use UTM tags By placing UTM tags in your ads, you get a good insight into where your traffic comes from in Google Analytics. You indicate the source, the medium and from which campaign the visitor comes. If you set this up properly, you can quickly see in Google Analytics what performance your campaigns have had and what the behavioral statistics are.
And The Landing Pages You Use
And certainly if you have your measurability in order, you will soon be able to demonstrate that your campaign for the holidays has been successful. Good luck and happy holidays in advance! Performance marketing is Turkey Phone Number playing an increasingly important role in the digital B2B marketing landscape. In order to achieve the best results, it is becoming increasingly important for advertisers to measure which (branded) content marketing effort yields the most return on investment. That is why it is important to familiarize yourself with the opportunities that performance marketing has to offer, so that you can (adjust) use all available distribution channels to achieve maximum return from the campaigns. What is performance marketing?
The Landing Pages You Use
Performance marketing is a collective term for online marketing campaigns in which advertisers pay for a certain result. Think of reach, video views, clicks to a landing page or conversions. Performance marketing mainly focuses on inciting action. These actions are then measured and optimized, taking the return on investment (ROAS) as the starting point. Unlike traditional marketing, with performance marketing the advertiser knows exactly what kind and how many actions there are in return for an investment. You also know which content and which channels best suit your customers.