Amazon seeks to retain its position in global e-commerce , which will reach a penetration of 47.3 percent globally next year. To do this, it uses influencers in its latest promotional spot, scheduled on social networks. In it, Chumel Torres appears, who accumulates hundreds Belize Mobile Number List of thousands of followers on his social networks; Yoss, Yorsh de Polanco and unexpectedly Rubí are also included . This last character was believed to have disappeared from social network strategies, but Amazon decided to rely on her and the other influencers to stand out from the content on the platforms. According to estimates by Burst Media , during 2017 59 percent of transnational companies will increase their investments in influencer marketing campaigns, since these campaigns have the capacity to generate $ 6.85 per media exposure. 
Amazon joins this trend with which, according to data from Traackr, TopRank Marketing and Altimeter , projected by Statista, 94 percent of brand strategists and marketers want to improve brand promotion. Furthermore, 58 percent of marketers believe that this type of marketing Brother Cell Phone List will play a Amazon “revives” Rubí in a promotional spot for social networks prominent role especially because it will be integrated into all marketing activities, according to data projected by Statista. However, it is worth assessing if it really is a current character that can be used in strategies or makes it seem that the brand is late with trends.
