Then you can also automate the action to increase your maximum CPC ( cost per click ) bid and have it performed periodically. Because this is only one action (increase bid), unlike the action above, you only need to create one line. Now I hear you thinking: isn’t this very link? The answer to that, of course, is that it can indeed get out of hand. But luckily there is a solution for that. You can set a maximum bid limit per line. This way you do not give Google Ads free rein. The quality score also influences the amount of your bid. Therefore, you can include a keyword’s Quality Score as a requirement that must be met before a rule takes effect. So you can choose to increase the maximum CPC for (top) first page if the quality score is at least 6 or higher. Also read: Google Ads: 4 automation pitfalls (and how to avoid them) Bid and budget adjustments for specific moments.
All Campaigns More Closely
Do you want to adjust bids for specific times of the day, or specific days? Then you can also use the automated rules for this. For example, you can increase your bids by 25% every morning from 9 a.m. to 12 noon, and then lower them by 20% to get back to the original bid. Adjusting for specific moments also applies to budgets. This way you Peru Phone Number can give campaigns that perform better at certain times the space to achieve even more conversions. Adjust bids for high-performing keywords Imagine your goal is to achieve a cost per action (CPA ) of 50. For all keywords that get more than 10 conversions for $50 or less, you can create a rule to increase the maximum CPC bids (by a percentage that you determine). This will show you higher in search results. Of course, this also applies the other way around: if keywords have too high a CPA, you can automatically lower the maximum CPC for that.
Campaigns More Closely
Improve ad copy If you now think that Google is now going to rewrite your texts on its own, then I have to disappoint you. But Google Ads can give you a notification by email if ads are shown a lot, but the clicks are lagging. This may, for example, indicate ad texts that do not match the search intent. For this you set the notification type ‘Send email’, and if required an X number of impressions and clicks. The above examples mainly relate to search . But you can also apply automatic rules very well to display . And? Do you already see opportunities to make it a little easier for yourself?