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Aldi reposition itself in price with a campaign that seeks humor

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Aldi reposition itself in price with a campaign that seeks humor

The supermarket chain has launched a new campaign concept for 2021. With the casual and fun tone that characterizes the brand, it presents “Mucho Aldi. Low price ”, Travel Agent Email Address List a concept that seeks to contrast the quality of Aldi products with their low price. This concept will also be adapted in each spot to versions such as “Much Strawberry. Little Price” or “Much Eco. Little Price” etc … to value each of its categories, from fresh, detergents or yoghurts, to all the novelties of bazaar.

The campaign, created by DDB , has different spots of 20 “and 10” seconds, in which a very well-directed cast and a new voice-over with a lot of naturalness and humor are the key. In each spot, this very special brand voice will get into the conversation of the protagonists to tell faster and faster the many reasons why this Aldi product is a lot of product, so many that 20 or 10 seconds of spot are too short to say everything you would like to say.

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The campaign carried out by the advertising agency began to be broadcast in April and will continue throughout 2021 with more than twenty executions on 20 ”and 10” cpa email list television, radio spots, social networks, actions at the point of sale and catalog . T he Havas media agency has been in charge of the campaign’s media planning.

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