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AIDA model

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AIDA model

How does the AIDA model work in marketing? It is one of the best known models in marketing and sales. It was created by Elias St. Elmo Lewis in  and continues to this day. Australia Business Phone List The interesting thing about the AIDA model lies in guiding the client through the different phases of the sales process, from when the client discovers the brand until he makes a purchase decision.

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To establish an effective marketing strategy, making use of the AIDA model, you must take into account each of the stages: Attention. It is time to attract the customer. How will you get consumers to know about your product or service? What channels are the best to spread the messages  Interest. It is time to show the characteristics of your product or service. What is your content strategy? What messages and formats are you going to use  I wish. Now is when you must create a need in the consumer. How is the CPA Email List  interaction with the user? What added value do you consider relevant to the competition Action. It is your opportunity to guide the client to the closing of the sale or hiring of the service. How will you lead the user to purchase? Will a trial service be included, will you be asked to fill out a contact form?

The best strategy is to get to know your buyer persona and know what they are looking for, to decide correctly how to lead them at the time of purchase. If you need more information on how to create a successful digital marketing strategy focused on your sector and based on the AIDA model, we can gladly help you.

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