Affiliate networks are platforms that combine a large number of web pages, commonly where advertisers can add their ads for a certain amount. The main players in this system are: they are the owners of the websites where the advertisers’ ads will be published : it is the one that puts advertisers and affiliates in contact, acting as intermediaries between the two parties. In addition, they provide the technology to measure results.
The initial approach is that an advertiser who wants to Brazil Email List promote his website, adds it to the platform, specifies general conditions such as the objective of the campaign, the amount of remuneration, the forms of payment, etc. and provide creatives, such as , data files, text links, etc. The affiliate who is interested requests to add the ads to their supports. If the advertiser sees fit, accepts the supports so that the affiliate can incorporate their creatives on the web. Both advertisers and affiliates will have all the data and statistics related to the campaigns on the platform.
For example, in the case of an online store, the advertiser can make a data file available to affiliates, similar to the one used in Google AdWords campaigns to carry out product listing ads. CPA Email List With this file, the affiliates will incorporate the information to their web pages to advertise the products that the advertiser sells. For each sale that is achieved through the affiliate’s website, the advertiser will pay a certain amount to the owner of the support.