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Only Adjust the Message of Your

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Only Adjust the Message of Your

Are you going to use the always on campaign for the holidays or are you going to set up a separate campaign? It can be a good choice to temporarily use your always on campaigns for your campaigns around the holidays. You have already achieved a very good match with your target group, bidding strategy and performance in these campaigns. If you create a new campaign for a temporary promotion, the performance will probably be lower. It is a new campaign, so you still have to go through the learning curve to make the campaign profitable. And you simply don’t have that time since you want to catch up on the holidays. Also read: Optimizing your social media campaigns: keep experimenting If you are going to follow the holidays with always on campaigns, change your current campaign as little as possible.

Adjust The Message of Your

Especially if you use automated bidding strategies. Only adjust the message of your ads and the landing pages you use. Your keywords and target groups must remain as they are in order to achieve maximum return. There are several ways to get involved with ads: In Google Ads you can use a count down timer in your ads. Think of ‘2 more Thailand Phone Number days and 1 hour of unique Christmas offers’. You can schedule your ads to deliver a unique message at different times and days. This is useful if you want to respond in the run-up to Black Friday, Cyber ​​Monday, Christmas, New Year’s Eve and on the days themselves. Make small tweaks to your landing pages (for example, place a banner or put internal links in the first paragraph). Also place calls-to-actions to your more elaborate landing pages that are set up for the holidays on your landing page.


The Message of Your

Do you do remarketing? hook up! Once you know which products or services you want to promote during the holidays, it is wise to create remarketing audiences in advance. This collects visitors who have viewed a product or service, but have not yet converted. Your promotion during the holidays can be just that push for these people to make that purchase. Are you already using remarketing campaigns? Nice! Then this holiday season is a great opportunity to add some fresh display or text ads. Communicate very clearly that you now have a limited-time offer that should not be missed. 4. Think carefully about measurability: how will you measure the success of the campaign? There are various ways to gain a good insight into how well your campaigns have run during the holidays. It is important to gain insight into this, because you want to have your measurability as accurate as possible.

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