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Only your products will not appear at the top of the results page, but in a separate tab called “Shopping”. Google Shopping example Basic label. Tactic 4. Start advertising automatically with dynamic search ads It may just be that you have a webshop with more than thousands of products. It will then become a time-consuming task to set up a separate advertisement for each product. The solution: dynamic search ads (DSA). The power of DSAs lies mainly in the automatic generation of ad headlines and landing pages. All you need to do is provide some 90-character descriptions and make a selection of pages. Google will do the rest. Golden tip: I recommend running a DSA alongside your regular keyword campaigns. The reason for this is that with a DSA you have less control over your advertisements. However, you can catch unknown popular search terms with a DSA.

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Tactic 5. Deploy extensions Displaying extensions is an essential part of a good SEA campaign. A good extension grabs attention and increases the chance of a click. In a nutshell, an extension is an extension that may appear at the bottom of an ad. For e-commerce marketing via Google Ads, automatic extensions are of particular interest. Basically you’re letting Google predict which extension will improve performance. Google will then Argentina Phone Number create it automatically. Why would you do that? Easy. Google collects information and ratings from a web store and these may (possibly) be displayed in the form of seller ratings. The reason for this is that the majority of visitors do not make a purchase during their first visit. If you have a Shopping feed, you can get started with dynamic remarketing campaigns .

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With this display campaign it is possible to entice previous visitors with specific advertisements to make a new visit. With dynamic remarketing campaigns, the visitor sees products in the ad with which he has previously interacted. This makes the ad extra relevant and therefore ensures better click-through rates and more purchases. Remarketing for Bicycle Competitor. Another form of remarketing is the so-called RLSA campaign. This term stands for remarketing lists for search ads . The difference with the above is that an RLSA campaign revolves around text ads. If you want to set up an RLSA campaign, it is necessary to create a target group list. Such a target group list can consist of dropouts who have visited your site in the past 90 days. For example, you can show these visitors a special discount code in the advertisement.

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