The Google algorithm has been changing and introducing new factors or giving more importance to others, but those that are always in a prominent place are those that refer to what makes up the authority or relevance of the website, and one way to achieve this is by applying Years ago the reference value used by Google was the , which ranged from 0 to 10, but Google stopped updating it, at least publicly. Then we began to use the page and domain authority that tools such offered us, to currently use more updated tools, in what database of links refers to as Authority is an important factor in positioning, since Google takes it as an authority or reference value of that website in that specific sector.
The easiest way to increase this authority is to get links from pages of authority, traffic and the same theme. It would be difficult to establish its total importance level within the algorithm but it could be something like 1/3 or 30% of the total, so let’s say that it is quite important to take into account already. Links that convey authority and create a relationship or link between our page and the page Kenya Email List we link to. They are obviously very positive for web positioning. Links that carry the attribute in the link and do not convey authority, at least until now it has been this way as there are rumors that this could change and thereby give up part of that authority. We are also telling Google not to follow the link and therefore there is no direct relationship between the two linked pages.
This is one of the last attributes that Google has released, which in theory is to inform Google that the link is sponsored and we will do it with the tag . The question is, are we going to tell Google that our affiliate or paid links are sponsored? It seems a bit strange and even more so when the latest algorithm updates are intended to penalize sites with too much advertising and affiliation. CPA Email List This attribute is intended for those links generated by users such as in forums and comments.
Common sense and following Google’s guidelines would tell you to have a natural and balanced link profile, it would But I tell you to analyze the link profile of the pages with the most traffic in your sector and thus obtain a more exact approximation. In my experience, and or and could be a good approximation to the ideal, although remember that you must analyze it in your sector to have a more exact figure.