Before a company begins its journey, it is necessary to define its which will logically mark the path to follow. The also indicate very important aspects of the institution such as the mission and values of a company. These must impregnate its seal of quality and good work, and must be the watchword of how to properly manage a business. It is impossible to draw up an action plan without having previously defined the objectives of the company, since without this definition we will not be able to evaluate the result of our actions.
I always remember the phrase of a professor I had at the University who said “take Ockham’s razor and turn a long-term objective into several short-term objectives” , Greece Email List that is, we must define small goals that will motivate our business adventure. Remember that before defining what the objectives of a company are, you must define and carry out the following actions in your digital marketing plan; Internal analysis of the project. External analysis of the project. Current positioning map. Mission, vision and values of the company. SWOT analysis. Future Positioning Map.
And after all this we will begin to define the objectives of our business, but do we know what types of objectives exist and how to define them correctly? To talk about the characteristics of the objectives of a company we have to talk about the , devised by George T. Dorian where he specified a CPA Email List series of parameters that marked the efficiency of the goals or objectives. professional who works in the company. If we are not able to achieve our goal, it will be difficult for us to reach it.
