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5 Must-Read Social Media Marketing Studies

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5 Must-Read Social Media Marketing Studies

A new study by eMarketer surpasses their previous us phone database estimates of Twitter usage. The study, conducted just last month, found the following: “In 2009, there will be 18 million U.S. adults who access Twitter on any platform at least monthly. That represents us phone database a 200% increase over 2008 levels. Usage will reach 26 million U.S. adults in 2010, a further 44.4% climb.” Earlier this year, eMarketer reported more conservative usage numbers, stating that there were indications of large numbers of users abandoning the site shortly after signing up and many others only using it us phone database sporadically.

However, they recently revised their us phone database estimates because “recent data shows healthy—and growing—percentages of U.S. Internet users adopting the popular microblogging platform,” according to eMarketer senior analyst, Paul Verna. Twitter is not the only social networking site to report record usage us phone database numbers. In September, Facebook officially hit the 300 million-user mark, making the social networking site nearly as large as the U.S. population. Americans Spend 17% of Online Time on Social us phone database Media Sites As popular social media platforms continue to grow their numbers of users, it is logical to conclude that Americans are spending more time on social networking sites.


According to a recent study by The Nielsen us phone database Company, 17% of the time spent online was at social networking sites (an increase from 6% in August Among those paying the most attention to this recent trend are advertisers. Online ad spending increased by 119% to $108 million in August 2009. us phone database Marketers are becoming even more aware that social media marketing must be a key component of their media buy strategy. Cpa Email list This was recently affirmed in the findings of the “2010 us phone database Media Planning Intelligence Study” by the Center for Media Research, which examined the likelihood of marketers including social media in their 2010 marketing plan. Over half (56.3%) of marketers stated that social media would “realistically” be part of us phone database that mix.

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